PIEMONTISSIMO READING

The Piemonte Property Market

Italy’s Next Tuscany?

Piemonte Property Market

For decades, Tuscany has been the gold standard for international property buyers seeking the dream of an Italian home. Its rolling vineyards, historic hilltop towns, and stunning countryside have made it the preferred choice for expatriates, investors, and retirees alike. However, there’s a rising star on the Italian property market scene – Piemonte. This northern region, known for its world-class wines, breathtaking landscapes, and rich cultural heritage, is quickly emerging as the next hot spot for real estate investment.

Do you want to know what the buying process looks like in Italy? Make sure to get our e-book “How to buy a house in Italy”.

Why Piemonte?

Piemonte, located in northwest Italy, borders France and Switzerland and is characterised by its majestic Alps, lush vineyard covered hills, and charming medieval villages. Unlike the tourist heavy regions of Italy, Piemonte retains a more authentic, tranquil atmosphere while offering similar, if not superior, lifestyle perks.

Several factors contribute to Piemonte’s growing popularity:

  1. Affordable Real Estate Prices Compared to Tuscany, where property prices have soared due to high demand, Piemonte remains relatively affordable. A countryside villa in Tuscany could cost anywhere from €500,000 to well over €2 million, whereas a similar property in Piemonte can often be found for €100,000 to €800,000 (depending on renovation need). This price gap presents an attractive opportunity for buyers seeking value without compromising on quality.

  2. Wine and Gastronomy Piemonte is the home of Barolo and Barbaresco, two of the most prestigious wines in the world. The region is also renowned for white truffles from Alba, which attract gourmet enthusiasts from across the globe, and their heritage of slow food. The combination of top-tier wines and Michelin-starred restaurants has positioned Piemonte as a premier destination for food and wine lovers.

  3. Less Tourism, More Tranquility While Tuscany is flooded with tourists year-round, Piemonte offers a more peaceful, unspoiled environment. Buyers looking for a quiet retreat with stunning landscapes and fewer crowds find Piemonte particularly appealing.

  4. Strategic Location Piemonte offers easy access to major European cities. It’s a short drive (or train ride) from Milan, Genova, and the French Riviera, and it has excellent transport links, including high-speed rail and nearby international airports (Turin and Milan Malpensa). Within a 75 min drive you reach the Italian riviera and Mediterranean sea and for those who enjoy skiing, Piemonte has several renowned ski resorts.

  5. Growing Popularity Among International Buyers In recent years, international buyers, especially from the UK, the US, Germany, the Netherlands and Scandinavia, have been increasingly drawn to Piemonte. The demand has been fueled by both affordability and the region’s high quality of life.

Piemonte vs. Tuscany: A Property Market Comparison

Feature

Tuscany

Piemonte

Average Property Price

€500,000 – €2M+

€100,000 – €800,000

Tourism Levels

High

Moderate

Wine Reputation

Chianti, Brunello di Montalcino

Barolo, Barbaresco, Barbera, Alta Langa, Arneis, Gavi, Chardonnay

Lifestyle & Tranquility

Bustling, touristic

Peaceful, authentic

Accessibility

Well connected, but expensive

Equally accessible, more affordable

Investment Potential

Saturated market

High growth potential

 

Is Piemonte the Next Tuscany?

Many real estate experts believe Piemonte is on the verge of becoming the new Tuscany within the next few years. The similarities are undeniable; both regions boast stunning countryside, prestigious wines, historical villages, and strong cultural identities. However, Piemonte currently offers what Tuscany did 20-30 years ago: untapped potential at a fraction of the cost.

Real Estate Trends in Piemonte

  1. Restoration Projects on the Rise – Many buyers are investing in traditional farmhouses and villas in need of renovation. These properties can be purchased at low prices and transformed into stunning homes or boutique hospitality businesses.
  2. Luxury Market Expansion – High-net-worth buyers are starting to recognize Piemonte as an alternative to Tuscany, leading to increased demand for luxury estates and vineyard properties.
  3. Eco-Friendly and Sustainable Homes – There is a growing trend of buyers seeking sustainable renovations, particularly solar-powered homes and energy efficient restorations.

Where to Buy in Piemonte?

Piemonte is a large and diverse region with various micro-markets that cater to different buyers. Some of the best areas to consider include:

1. Langhe & Monferrato

This UNESCO-listed region is famous for its rolling vineyards, medieval villages, and top-tier wineries. Towns like Barbaresco, Neive, La Morra, Castagnole delle Lanze, Santo Stefano Belbo, Costigliole d’Asti, Calosso and Agliano Terme  are perfect for those looking to invest in a traditional Italian countryside home.

2. Asti & Alessandria

For those who want a balance between affordability and accessibility, the provinces of Asti and Alessandria offer beautiful countryside properties within easy reach of major cities like Turin and Milan. Small hilltop village of Cazorso is especially popular among expats. 

3. Lake Orta & Lake Maggiore

For buyers interested in lakefront properties, these picturesque lakes offer stunning scenery and an exclusive, tranquil lifestyle. Prices here are higher than in the countryside but still more affordable than Lake Como or Tuscany’s Chianti region.

4. Turin & Surroundings

The capital of Piemonte, Turin, is an elegant city with Baroque architecture, gourmet food, and a dynamic cultural scene. It is ideal for buyers looking for urban real estate investments or city apartments.

The Investment Potential

With the increasing interest from international buyers and the region’s unique appeal, Piemonte’s property market is set to grow significantly in the next decade. As tourism numbers rise, demand for vacation rentals, agriturismo properties, and boutique hotels is expected to increase, making it an excellent opportunity for real estate investors.

Buying a 1 Euro House in Italy - Does Piemonte Offer This Option?

Italy’s €1 house scheme has gained international attention, allowing buyers to purchase abandoned homes for just one euro, provided they commit to renovating the property. While Tuscany and southern regions like Sicily and Calabria have widely adopted this initiative, Piemonte also offers some opportunities for those interested in acquiring a cheap renovation project.

Several small towns in Piemonte, particularly in rural and mountainous areas, have introduced €1 home schemes to combat depopulation. Towns such as Borgomezzavalle and Carrega Ligure have made headlines for selling homes at a symbolic price. However, these properties typically require significant renovation and come with contractual obligations to restore the home within a set timeframe.

While €1 homes in Piemonte are less common than in southern Italy, those willing to take on a renovation challenge can find attractive deals in underpopulated villages, particularly in areas far from major tourist hubs. But keep in mind, a 1€ house is priced at 1€ for a reason and if you think you will get away with a bargain deal, you should probably do the maths carefully before. Renovation costs have skyrocketed in Italy during the last couple of years due to the renovation bonuses, and renovating in Piemonte usually costs you between 1500-3500€ per m2 as of 2025.

Conclusion

For those dreaming of an Italian property, Piemonte offers an authentic, beautiful, and financially smart alternative to Tuscany. With its world-renowned wines, breathtaking landscapes, and growing international appeal, it’s no surprise that Piemonte is being hailed as Italy’s next real estate hotspot.

If you’re considering buying a home in Italy, now might be the perfect time to invest in Piemonte—before prices rise and the secret is fully out.

More reading about piemonte and italy

Scroll to Top